Google Analytics consulting and marketing analytics you can trust.
An analytics partner that turns your data into decisions. Clean tracking, clear dashboards, and reporting that shows exactly what is working, for outdoor, adventure, and hospitality brands.
You cannot grow what you cannot measure. We set up accurate tracking, build dashboards you will use, and translate the numbers into clear next steps, so every marketing dollar is accountable.
A real report, and a real dashboard.
A report you can read in two minutes, with the numbers that matter
Most analytics reporting fails because it is long. Ours is two pages, written in plain language, and built by an engine we made so that every client report reads the same way: clicks and appearances in Google search, real visits with the spam removed, the pages people looked at and what they searched for, the Business Profile numbers, what we did on the site this quarter, and four suggestions ranked by how quickly each one pays back.
It reads Search Console, Google Analytics 4, and the Business Profile directly, so the numbers are the platforms' own, and it says plainly where the data has limits, such as a site with no conversion tracking yet.
- ✓ Search Console, GA4, and Google Business Profile in one view
- ✓ Spam and referral noise removed before the numbers are reported
- ✓ Suggestions ranked by payback, with what each one takes
A live dashboard the team can open any day
For a longer program we build a dashboard that shows the campaign and its results in one place. The SDI SEO campaign dashboard tracks a six month build across twenty assets against a baseline of organic clicks and page views, with the schedule, the owners, and the results checkpoints on one screen, so the marketing team and the leadership are looking at the same numbers.
For Atlantis Dive Resorts we built the digital marketing strategy, the SEO goals, and a dashboard to track their online presence, and the client's own words are on this page.
- ✓ Live Looker Studio or custom dashboards, tailored to your goals
- ✓ Campaign timelines with baselines and review checkpoints
- ✓ Attribution and return by channel
Analytics done right
Google Analytics 4, tag management, and events configured correctly from the ground up.
Know which channels drive bookings, leads, and sales, not just traffic.
Live Looker Studio dashboards that show your key numbers in one clear view.
Plain-English reports with insights and recommendations, not just charts.
See the true return on each channel so you can invest where it pays off.
Track rankings, traffic, and how AI tools are surfacing your brand.
Simple, proven process
Audit
We check your current tracking for gaps, errors, and double counting.
Implement
We set up clean analytics, events, and conversion tracking you can trust.
Visualize
We build a dashboard that puts your most important numbers front and center.
Advise
We meet to walk the data and turn it into clear marketing decisions.
Google Analytics consulting and marketing analytics in Denver
Drumm Media provides Google Analytics 4 consulting, web analytics setup, and marketing analytics consulting from Denver, Colorado, for small and mid-sized businesses and for the outdoor, hospitality, and professional services brands we work with nationwide. We are marketers first, which is the point: we set up the tracking, but we also read it through the lens of growing your business, and we tell you what to do next.
A typical engagement starts with an audit of what you have. Most sites we inspect have GA4 installed and nothing configured underneath it: no key events, forms that submit without being counted, spam referrals inflating the visit count, and a Search Console property nobody has opened. We clean that up, set conversion tracking for the actions that matter, connect Search Console and the Business Profile, and build a starter dashboard, all on accounts registered to you.
From there, reporting runs at the cadence your program needs: the two page quarterly report every care plan client receives, a live dashboard with a monthly summary, or an insights retainer with monthly recommendations tied to revenue. See how it connects to SEO and paid ads, where clean conversion data is what makes the spend accountable, or start with a free analytics review.
Why choose us for analytics
Data tied to decisions
We do not bury you in metrics. We tell you what to do next.
Marketers, not just analysts
We read your data through the lens of growing your business.
One clear source of truth
A single dashboard that everyone on your team can understand.
Built for SEO and AI search
We track modern search, including how AI tools cite your brand.
Frequently asked
Do you work with Google Analytics 4?
Yes. We set up and configure GA4, tag management, and conversion events so your data is accurate and useful.
Can you fix tracking that is already broken?
Absolutely. A common first step is auditing your current setup and cleaning up gaps, duplicates, and missed conversions.
What does a dashboard include?
Your key metrics across traffic, conversions, and channels in one live Looker Studio view, tailored to your goals.
Do you offer ongoing reporting?
Yes. Every Website Care Plan client gets a two page quarterly report on search, traffic, and their Business Profile; analytics clients can add a live dashboard with a monthly summary, or an insights retainer with monthly recommendations tied to revenue.
Can you set up conversion tracking for a lead generation site?
Yes, and it is usually the first thing we do, because a lead generation site measured in visits instead of inquiries is measuring the wrong thing. Form completions, calls, and bookings become events in GA4 with the accounts under your own logins.
How is analytics work priced?
A one-time analytics setup covers GA4, Search Console, conversion tracking, pixels, goals, and a starter dashboard. From there a reporting dashboard with a monthly summary or an insights retainer runs monthly, priced on what is delivered rather than on hours.
What our clients say
We couldn’t be happier with our new website, photos, and logo. Drumm Media listened carefully and crafted materials that reflect our business and our clients. Approachable and easy to work with.
Kerri DrummFounder & Principal, Purpose Aligned Consulting
After the overhaul of our website, our online bookings increased tremendously. The whole team was knowledgeable, responsive, and a pleasure to work with. I can’t imagine having anyone else guide us through it.
Adam BirdwellFounder & CEO, Starfish Scuba