A fractional chief marketing officer who has done the work
Senior marketing leadership for a fraction of the cost of a full-time hire. Strategy, team direction, and hands-on execution from a marketer who has led growth for global brands and small businesses alike.
Most growing businesses do not need a full-time chief marketing officer. They need senior marketing leadership a few days a month: someone to set the strategy, direct the channels, hold vendors accountable, and report in plain language. That is exactly what our fractional CMO service delivers, in Denver and nationwide.
Strategy, leadership, and accountability
Your fractional CMO owns the marketing plan and its results: quarterly strategy, budget allocation, channel priorities, agency and vendor oversight, and a monthly report that tells you what happened, why, and what happens next. You get executive-level thinking without the executive salary.
- ✓ Quarterly strategy and annual planning
- ✓ Budget, vendor, and agency oversight
- ✓ Plain-language reporting to ownership
Leadership that knows your industry
We are the rare fractional CMO for outdoor brands and for tourism and hospitality businesses. Eleven-plus years leading marketing inside these industries, from global training agencies to resorts and gear manufacturers, means your strategy starts from experience, not a discovery workshop.
- ✓ Outdoor, adventure, and gear brands
- ✓ Hotels, resorts, tour operators, and tourism
- ✓ B2B, SaaS, and professional services too
Flexible by design
A few hours a month of senior counsel: strategy reviews, plan checks, and a sounding board for big decisions.
Ongoing part-time leadership: we own the strategy, direct the work, and report the results, typically a few days a month.
Leadership plus execution: the full Drumm Media team handles SEO, content, paid ads, and web under one plan.
Your first 90 days
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01
Audit and immersion
We learn your business, audit every channel, and find what is working, what is leaking, and what is missing.
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02
Strategy and priorities
A clear plan: positioning, channel priorities, budget allocation, and the metrics that will define success.
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03
Direct and execute
We direct your team and vendors, or plug in our own, and ship the highest-impact work first.
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04
Report and adjust
Monthly reporting in plain language, with the plan adjusted to what the data says.
Why hire a fractional CMO from Drumm Media
Operator, not adviser
We have run email, paid, SEO, content, and creative hands-on, so strategy never floats free of reality.
Industry depth
Outdoor, dive, hospitality, and tourism experience most fractional CMOs cannot offer.
A team attached
When the plan needs hands, the Drumm Media team executes without a second procurement cycle.
Measured by revenue
Attribution, dashboards, and reporting tied to pipeline and sales, not vanity metrics.
Fractional CMO questions, answered
What is a fractional CMO?
A fractional chief marketing officer is a senior marketing leader who works with your business part-time. You get executive strategy, channel direction, and accountability for results without the cost of a full-time C-suite hire.
How much does a fractional CMO cost?
Engagements are scoped to your needs, typically a fixed monthly retainer that runs a fraction of a full-time CMO salary. After a strategy call we quote a flat monthly number, so there are no surprises.
Fractional CMO vs a full-time CMO: which do we need?
If marketing is a seven-figure budget with a large in-house team, hire full time. If you need senior strategy and direction a few days a month while a lean team or agency executes, fractional gives you the same leadership at a quarter of the cost.
Do you work with businesses outside Denver?
Yes. We are a Denver fractional CMO with local clients across Colorado, and we lead marketing remotely for brands across the country.
What industries do you know best?
Outdoor and adventure, hospitality and tourism, and professional services, including B2B and SaaS. That is where our 11-plus years of operating experience concentrate.
What our clients say
William grew our Instagram from one thousand followers to over thirty thousand in two years, built our content and digital platform, and shot our catalog all over the world. Would absolutely recommend Drumm Media.
Nick HollisFounder & Brand Manager, Hollis & Oceanic Worldwide
Drumm Media helped us craft our digital marketing strategy and SEO goals, and built a dashboard to track our online presence. We were impressed by their knowledge and professionalism.
Roni Ben-AharonSales & Marketing Director, Atlantis Dive Resorts
Since Drumm Media rebuilt our website, ran our ads, grew our social, and optimized our SEO, we have a steady stream of phone calls from Google. We highly recommend them.
Jesse PerumeanFounder & CEO, Fox Fabrication & Welding