The outdoor marketing agency that gets the culture
Marketing for gear, apparel, and recreation brands, outfitters, and adventure tour operators, from a team that has spent fifteen years producing campaigns for outdoor and adventure brands and has the sunburn to prove it.
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Outdoor brands have a problem most agencies cannot solve: their customers can tell, in about two seconds, whether the people behind the marketing have ever been outside. We have. Our founder has shot campaigns for Citizen, Carhartt, Cressi, and the biggest names in diving, grown a brand's following from a thousand to thirty thousand, and run the ambassador programs that put product in the right hands. That is the experience we bring to your search, content, social, and website, and it is why we skip the learning curve most agencies bill you for.
Outdoor industry marketing that speaks the language
A generic agency treats an outdoor brand like any other product company: features, benefits, a discount code. Outdoor customers do not buy that way. They buy from brands that show up in their world, with content that looks like the places they go and people they recognize, and they punish anything that feels like it came out of a conference room.
We build outdoor brand marketing from the inside out: a content program shot in the field, a social and ambassador strategy built on real relationships in the industry, SEO that wins the searches your buyers make when they are comparing gear, and an e-commerce site that sells it. For Hollis we grew Instagram from one thousand followers to over thirty thousand in two years while building the content platform and shooting the catalog; for BARE and Zeagle we produced the product and how-to video libraries and ran the ambassador programs.
- ✓ Brand strategy, positioning, and the content to back it up
- ✓ Field photography and video, product and lifestyle
- ✓ Social, ambassador, and influencer programs that move product
Digital marketing for adventure tour operators and outfitters
If you sell the experience rather than the gear, the marketing problem changes shape. An outfitter, a guide service, a rafting or climbing or backcountry operator lives on a short season, a local search footprint, and the reviews and imagery that convince someone to book a day they cannot get back. The big booking platforms take a cut of every trip, and most operators have never owned the searches that would let them book direct.
We fix that in a specific order: the Google Business Profile and local search first, because that is where most trips are decided; then a website that books cleanly on a phone; then the content and photography that rank for the searches people make while they are planning. Our hospitality work with tourism boards and resorts covers the same ground, and the two teams are the same team.
- ✓ Local SEO and Google Business Profile for guides and outfitters
- ✓ Booking-first websites, hosted and looked after by us
- ✓ Seasonal campaigns, email, and paid ads when the calendar needs a push
Made in the field, not bought from a library
The fastest way to lose an outdoor customer is a stock photo. They know the trail, the gear, and the light, and a frame that was shot for nobody in particular reads as exactly that. Our founder has been a working outdoor and adventure photographer and filmmaker for fifteen years, shooting on assignment for gear brands, apparel companies, and tourism boards from the Rockies to the Pacific, and that library and that eye come with every engagement.
When a brand needs new content we shoot it with a plan for where every frame goes: the product pages, the campaign, social, email, dealers, and press. One shoot, one library, every channel, and no license fees to anyone else.
- ✓ Campaign and catalog photography, product and lifestyle
- ✓ Short form video for social, product and how-to video for the site
- ✓ Outdoor industry content marketing that ranks and builds authority
Where adventure brands live
From the culture out, not the funnel in
Audit
Where you stand with the customers who already know you, where you show up in search, and what the competition is doing that you are not.
Plan
Positioning, a content and search map by season, the ambassador or influencer program if one fits, and the store or site work that comes first.
Produce and build
Photography and video in the field, the website or e-commerce build, and the content that goes with them.
Grow and report
Ongoing SEO, content, social, and campaigns, with a report each quarter you can read in two minutes.
An outdoor marketing agency in Denver, working with brands everywhere
Drumm Media is an outdoor marketing agency based in Denver, Colorado, and Colorado is a good place to be one. The state is home to a large share of the outdoor industry, from the gear and apparel companies along the Front Range to the outfitters, guide services, and recreation brands in the mountains, and our founder has spent fifteen years working with outdoor, dive, and adventure brands across the country and around the world.
Digital marketing for outdoor companies is its own discipline. The customer is knowledgeable and skeptical, the buying cycle runs on seasons, the retail landscape is a mix of direct e-commerce and dealers, and the brands that win are the ones that show up consistently in the places their customers already are. So we build outdoor industry marketing around content and community first: SEO for the searches buyers make when they are comparing gear or planning a trip, a content program that earns authority over a season rather than a week, social and ambassador work that puts product in credible hands, and an e-commerce site that is fast, search-ready, and built to sell.
For outfitters and adventure tour operators, the same team runs the local search and booking work we do for hospitality clients: the Google Business Profile, the reviews, the booking path, and the seasonal campaigns that fill a calendar before the window closes. If you are an outdoor brand or an adventure business in Colorado or anywhere else, we would like to see what you are working with.
Outdoor work connects to everything else we offer: SEO and AI search, content marketing, website and e-commerce development, and branding. Start with a free marketing audit and we will tell you plainly where the gaps are.
What outdoor and gear brands say
William grew our Instagram from one thousand followers to over thirty thousand in two years, built our content and digital platform, and shot our catalog all over the world. Would absolutely recommend Drumm Media.
Nick HollisFounder & Brand Manager, Hollis & Oceanic Worldwide
William produced dozens of product and how-to videos, shot the majority of our studio and lifestyle images, and ran our ambassador program and social media. Always easy and enjoyable to work with.
Scott MastrangeloBrand Manager, BARE Sports
William created an impressive series of product videos and photos, helped with our websites and content marketing, and ran our ambassador and influencer programs. I would 100% recommend Drumm Media.
Zach HollisBrand Manager, Zeagle & Stahlsac
Outdoor marketing questions, answered
What kinds of outdoor brands do you work with?
Gear and apparel companies, recreation and dive brands, outfitters, guide services, and adventure tour operators, from Colorado shops to global names. The common thread is a customer who can tell whether the marketing was made by people who have been outside.
What does an outdoor marketing agency do differently from a general agency?
It starts from the culture instead of the funnel. The content is shot in the field rather than bought, the social and ambassador work runs on real relationships in the industry, the search strategy follows how buyers compare gear and plan trips, and the calendar follows the seasons. A general agency can learn all of that on your budget; we already know it.
Do you run ambassador and influencer programs?
Yes. We have built and managed ambassador and influencer programs for gear brands including BARE, Zeagle, and Hollis, where the program was part of growing the Instagram audience from one thousand to over thirty thousand in two years. We pick people for credibility with your customers, not follower counts.
Can you produce original photo and video?
Yes, and it is one of our core strengths. Campaign and catalog photography, product and lifestyle, short form video for social and product and how-to video for the site, shot on location and in studio by our founder, who has done this for outdoor brands for fifteen years.
Do you work with adventure tour operators and outfitters?
Yes. For operators the work is local search first, then a booking-first website, then seasonal content and campaigns, and it overlaps with our hospitality and tourism work because it is the same team doing both.
Do you build e-commerce sites for gear brands?
Yes. We build on WooCommerce or Shopify depending on your catalog and how you sell, hand-code the theme so the store stays fast, and launch it search-ready with product photography that looks like your brand. We host and look after every site we build.
How is pricing structured?
On scope and deliverables, never on a quoted number of hours. Builds and shoots are a fixed quote; SEO, content, and social run as a monthly program sized to your goals and your season. The free audit is the fastest way to get a real number.