SEO & AI Search

A Denver SEO agency for local SEO, niche rankings, and AI search.

We help Denver and Colorado businesses and the outdoor, hospitality, and travel brands we know best rank on Google, win the map pack, and get cited by ChatGPT, Perplexity, and Google AI Overviews. One keyword analysis, built once from your own search data, drives all of it.

what you do near me 1Your business, ranked #1 2 3

You are too busy running your business to keep up with search, and search has changed more in the last two years than in the ten before it. From Denver SEO and local SEO to national niche rankings and AI search, we pair fifteen years inside your industries with real search and analytics work, and we report on it in plain language every quarter.

Local SEO in Denver and Colorado

Local SEO that wins the map pack, in Denver and Colorado Springs

For most local businesses the search that matters is decided in the Google map pack before anyone visits a website. Local SEO in Denver is the Google Business Profile, the reviews, the service and town pages the profile can point to, consistent listings, and a fast website with the phone number in reach. It is the same work whether you are a Denver marketing client, a mountain contractor, or a Front Range restaurant.

Colorado Springs gets its own attention because the search data says it deserves it: the Springs local SEO terms are larger and less contested than the Denver ones, and almost nobody is serving them well. If you sell in both cities, we build for both.

  • ✓ Google Business Profile setup under your own account, reviews, and listings
  • ✓ Service and town pages written from the keyword data
  • ✓ Denver, Colorado Springs, Boulder, and the mountain corridor
Read the local SEO checklist ›
The second page of a Drumm Media quarterly search report, showing traffic by channel and the Google Business Profile numbers
Niche and national SEO

Tourism, outdoor, and specialty rankings nobody else is chasing

The generic SEO head terms are a different sport, owned by national agencies with budgets to match. The searches that bring a tourism board, a dive resort, a gear brand, or a consulting firm its next client are smaller, far cheaper to win, and mostly unclaimed, because the agencies that could win them do not know the industries. We do, and it is where our SEO work starts.

For Scuba Diving International we run the SEO program across a global content library and track it on a campaign dashboard the team can open any day. For Purpose Aligned, one keyword analysis set the target for every page of a rebuilt site and protected every ranking that already existed.

  • ✓ Keyword analysis done once from your Search Console history and a research run
  • ✓ Service, specialty, and vertical pages with real depth
  • ✓ Content that earns authority over a season rather than a week
The SDI SEO campaign dashboard built by Drumm Media, showing the campaign timeline and baseline organic numbers
AI search

Get cited by ChatGPT, Perplexity, and Google AI Overviews

A growing share of your customers ask an AI assistant before they ever see a results page, and the assistant answers from the sources it trusts. Showing up there is not a separate trick; it is what good SEO has become: clear pages that answer a real question, structured data the engines can read, authority built across a topic rather than a single post, and a brand that is mentioned in the places the models learn from.

We build every page and every article to rank in both, and we track where AI tools are citing you alongside the classic rankings, so the report tells you what is changing before your traffic does.

  • ✓ Answer-shaped pages and articles with schema and FAQ markup
  • ✓ Topic authority across a cluster, not one-off posts
  • ✓ AI citation tracking in the quarterly report
How AI search is changing SEO ›
The first page of a Drumm Media quarterly search report: clicks, impressions, average position, and the daily search chart
Also included

The technical foundation

✓ On-site and technical SEO

Titles and descriptions, structure, internal links, speed, indexing, schema, and the fixes that let search engines read and rank the site.

✓ Content strategy and copywriting

The right phrases in the right places, and articles written to answer the questions your buyers are already typing.

✓ E-commerce SEO

Category and product pages on WooCommerce or Shopify optimized to win and convert organic search traffic.

✓ Redesigns without losing rankings

Every existing address mapped, every ranking page on a preservation list, and the launch checked on the live site.

✓ Search Console, Analytics, and reporting

Set up under your own accounts, kept healthy, and read for you every quarter in a report you can finish in two minutes.

✓ Assessments and team training

An expert audit of what you are doing now, plus training so your own people can carry part of the work.

How it works

How an SEO program runs

1

Audit

Your rankings, your site, your competitors, and your Search Console history, read once and written down.

2

Analyze once

One keyword and content map with a target for every page and a list of what already ranks to protect.

3

Fix and build

Titles, technical fixes, the Business Profile, and the service and specialty pages that do the selling.

4

Grow and report

Content that compounds month over month, and a quarterly report on rankings, traffic, and inquiries.

300%
organic traffic growth in a year, Starfish Scuba
~5x
more new clients for Purpose Aligned after the website and SEO work
24
old addresses, zero broken, at the Purpose Aligned relaunch
15 yrs
inside outdoor, hospitality, and dive

Denver SEO services, and what SEO costs

Drumm Media is a Denver SEO agency working with businesses across Denver, Colorado Springs, Boulder, and the mountain corridor, and with outdoor, hospitality, and travel brands across the country. We are a small senior team, and every part of the work is done here: the keyword analysis, the technical fixes, the writing, the Google Business Profile, and the reporting. Nothing is handed to a link vendor or an offshore content mill.

Denver local SEO and Colorado Springs SEO follow the same shape for every service business we work with. The Google Business Profile carries the local end, created under your own account so it stays yours. Service and town pages give the profile and the search engines something to point at. Reviews keep arriving because we give you the message and the link. And the website is fast, clean, and built to turn a search into a call. For a consultant or a B2B firm the local layer is thinner and the specialty layer is deeper; for a tourism or outdoor brand the niche terms are where the whole program lives.

What does SEO cost? Most agencies will not say out loud, so here is the shape of it. Our SEO programs run monthly and are priced on scope and deliverables, never on a quoted number of hours: the pages we will build, the articles we will write, the technical work, and the reporting. A local SEO program for a single-location business starts around $1,250 a month, a growth program with a regular content cadence and full on-page and off-page work runs around $2,500, and competitive, multi-location, or e-commerce programs run more. A one-time SEO audit with a keyword map and an action plan is $750 to $1,500, and the free SEO audit is where the conversation starts.

SEO connects to the rest of our work: a website that is search-ready at launch, content marketing that earns the rankings, AI search and AI services, and analytics that tell you whether any of it is working. Read how long SEO takes before you commit to anyone, including us.

Why Drumm Media

Why choose us for SEO

We know your world

Fifteen years inside outdoor, adventure, hospitality, and dive, so we already understand your customers and your competition.

Built for AI search

We optimize for how people search now, including the AI tools, and we track where they cite you.

Analyzed once, built on

One keyword analysis from your own data sets every target. We do not re-guess the strategy every month.

Clarity, not jargon

A quarterly report on rankings, traffic, and inquiries, written to be read in two minutes.

Frequently asked

Frequently asked

How long until I see SEO results?

Most clients see early movement within two to three months and meaningful gains by six, depending on competition and where you start. A brand new site and a site with years of history move at different speeds, and we tell you which you have before we begin.

What does SEO cost with Drumm Media?

Programs are priced on scope and deliverables, never on hours. A local SEO program for a single-location business starts around $1,250 a month, a growth program with a content cadence runs around $2,500, and competitive or e-commerce programs run more. The free SEO audit gives you a real number for your situation.

Do you handle both local and national SEO?

Yes. Local SEO across Denver, Colorado Springs, Boulder, and the mountain towns, and national rankings for the niche and specialty searches that bring your best customers.

What is AI search optimization?

Structuring your content and your authority so that ChatGPT, Perplexity, and Google AI Overviews cite your brand when people ask about what you do. It is what good SEO has become, not a separate service, and we track it in the same report.

Do you set up Google Business Profile, Search Console, and Analytics?

Yes, and we create them under your own accounts with us invited as manager, so the business owns its data. Search Console first, then the Business Profile, then Analytics.

Can you redesign our site without losing rankings?

Yes. Every existing address is mapped, every ranking page and phrase goes on a preservation list, and the launch is checked on the live site. The Purpose Aligned rebuild launched with all 24 old addresses resolving correctly.

Do you write the content too?

Yes. Articles, service pages, titles and descriptions, all written here, built on the keyword analysis, and produced with our own photography where a page needs an image.

Proof over promises

What our clients say

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