Starfish Scuba
A full rebrand, new website, original photography, and SEO that grew organic search traffic 300% in a year and turned the site into a booking machine.
The challenge
Starfish Scuba delivered a great in-water experience, but their website did not show it. The old site was clunky and hard to navigate, booking was a chore, and the brand was not getting found in search.
What we did
We rebuilt the brand from the ground up and designed and developed a new website, then shot original photography that captured the real Starfish experience instead of generic stock.
We integrated their bookings platform directly into the site so customers could reserve in a few taps, and ran a full SEO program to get them found by divers searching in South Florida and beyond.
The results
Within a year, organic search traffic was up 300%. The site became easy to navigate, bookings climbed, and the website turned into one of the strongest sales tools in the business.
Outcomes we delivered
“After the overhaul of our website, our online bookings increased tremendously. The whole team was knowledgeable, responsive, and a pleasure to work with. I can’t imagine having anyone else guide us through it.”Adam Birdwell, Founder & CEO, Starfish Scuba